Showing titles in International

'Michael Sheridan is one of the best informed and wisest writers on China' - Chris Patten, last governor of Hong Kong The Red Emperor presents an eye-opening portrait of Xi Jinping, the man who presides over 1.4 billion people and the second largest economy on earth. Born a 'princeling' to one...

A visionary economist. A controversial thinker. A man whose ideas challenge the status quo. In The World According to Martin Armstrong, discover the extraordinary insights of a financial forecaster who predicted some of the most significant economic events of our time. Armstrong’s unique understanding of historical cycles, global finance, and political power offers a fresh perspective on the forces shaping our world. From the intricate dance of sovereign debt to the rise and fall of empires, this book explores Armstrong’s groundbreaking Economic Confidence Model and its implications for...

In the age of continuous scrolling and tailored feeds, the stuff we view on the internet is no accident. The Alphabetical Labyrinth: How Social Media Algorithms Plot What You Seek and Share takes you behind the scenes of the intricate algorithms that shape our digital life. This book explains how social media systems choose what shows on your feed, what is magnified, and why some messages pique your interest while others fade away.

Gas prices are high. You know it has something to do with oil. You suspect OPEC is involved. You've heard that the President should do something about it. Beyond that, most people are working with a mental model that is incomplete, oversimplified, and often wrong. Oil and Gas provides the foundation for actually understanding one of the most important and most misunderstood commodity markets in the world. Seven things most people don't know: what actually happens between the oil well and the gas pump — and why prices rise faster than they fall. Who really sets the price of oil — supply ...

The most important book yet from the author of the international bestseller The Shock Doctrine, a brilliant explanation of why the climate crisis challenges us to abandon the core “free market” ideology of our time, restructure the global economy, and remake our political systems. In short...

No one, from economists to bankers to politicians, has been able to quantify exactly how much of the world's assets are currently hidden - until now. Gabriel Zucman is the first economist to offer reliable insight into the actual extent of the world's money held in tax havens. And it's staggering. In The Hidden Wealth of Nations, Zucman offers an inventive and sophisticated approach to quantifying how big the problem is, how tax havens work and are organized, and how we can begin to approach a solution.

In the rapidly changing world of digital marketing, keeping up with the latest trends and technologies can seem daunting. However, the key to success in this dynamic environment is to understand not only what is changing, but also why. Digital Marketing for Beginners 2024 offers a solution to this problem. Created by a team of digital marketing and data analytics experts, this book is an essential resource for those who want to stay competitive and up-to-date. It guides you through the unique challenges and opportunities of digital marketing in 2024.

Brought to you by Penguin. There is an entrenched relationship between the consulting industry and the way business and government are managed today which must change. Mariana Mazzucato and Rosie Collington show that our economies' reliance on companies such as McKinsey, Boston Consulting Group...

Award-winning historian Frank Dikötter explores how the People’s Republic of China was transformed from a backwater economy in the 1970s into the world superpower of today. His account is the first to be based on hundreds of previously unseen archival documents, from the secret minutes of top party meetings to confidential bank reports. Unfolding with great narrative sweep, this riveting, richly detailed chronicle recasts our understanding of an era that both the regime and foreign admirers celebrate as an economic miracle.

A NEW YORKER BEST BOOK OF THE YEAR A KIRKUS BEST NONFICTION BOOK OF THE YEAR The rise of globalization and financialization as seen from a barge—one Swedish barge, to be exact, built in 1979 "The many-headed hydra of neoliberalism has found its chronicler." —Sven Beckert, author of...

An “informative and highly readable” (Foreign Affairs) breakdown of the history of electricity and the impact of global energy use on the world and the environment Global demand for power is doubling every two decades, but electricity remains one of the most difficult forms of energy to...

The U.S. dollar’s dominance seems under threat. The near collapse of the U.S. financial system in 2008-2009, political paralysis that has blocked effective policymaking, and emerging competitors such as the Chinese renminbi have heightened speculation about the dollar’s looming displacement as the main reserve currency. Yet, as The Dollar Trap powerfully argues, the financial crisis, a dysfunctional international monetary system, and U.S. policies have paradoxically strengthened the dollar’s importance.

Japan’s Masayoshi Son has made and lost several fortunes, investing or controlling assets worth $1trn in the past two decades through his media-tech giant, SoftBank. He bankrolled Alibaba, China’s internet colossus, before the world had heard about it; plotted with Steve Jobs to turn the iPhone into a wonder product; and financed hundreds of tech start-ups, fuelling the biggest boom Silicon Valley has ever seen. This book takes you on Masa’s wild ride, from his birthplace in a Korean slum in post-war Japan to the modern-day temples of power.

How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies.

Shaped by his 25 years traveling the world and enlivened by encounters with tycoons, presidents, and villagers from Rio to Beijing, Ruchir Sharma's The Rise and Fall of Nations rethinks the "dismal science" of economics as a practical art. Narrowing the thousands of factors that can shape a country's fortunes to 10 clear rules, Sharma explains how to spot political, economic, and social changes in real time. He shows how to read political headlines, black markets, the price of onions, and billionaire rankings as signals of booms, busts, and protests.

Blending economic analysis with political drama, EuroTragedy is a groundbreaking account of the euro's history and tragic consequences. In this vivid and compelling chronicle, Ashoka Mody describes how the euro improbably emerged through a narrow historical window as a flawed compromise wrapped in a false pro-European rhetoric of peace and unity. 

This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.

Early in the 21st century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, or software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.

There is no longer a barrier to the flow of money due to the fact that national borders are no longer a barrier, since the world is getting increasingly interconnected. Its personality develops as a result of a wide range of factors, such as the occurrence of political events, the expansion of the economy, the advancement of technology, and even human feelings like fear and optimism.

*A Financial Times Best Book of the Year* A “provocative” (Booklist) and compelling look at the powerful global forces that will cause billions of us to move geographically over the next decades, ushering in an era of radical change. In the 60,000 years since people began colonizing the...