Abi Markey is an experienced B2B marketer who went through two redundancies in three months and came out the other side with something most people in her position don't get: clarity.

In this episode, she talks honestly about what burnout actually looks like from the inside, why marketers so often miss the early signs, and why chasing the next title can be the thing that breaks you. She also gets into why marketing teams get cut first, the invisible pressure of being a one-person department, and what the move to freelance really involves (including the parts nobody puts on LinkedIn).

If you work in B2B marketing and you've ever felt like you're running at full capacity with nothing left to show for it, this one is worth your time.

🎥 Watch on YouTube
https://www.youtube.com/@TheCrowdedMarket

🎧 Listen on Spotify
https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w

🎧 Listen on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124

🔗 Follow on LinkedIn
https://www.linkedin.com/company/the-crowded-market-podcast

In this episode of The Crowded Market, we explore why B2B marketing is struggling in 2026 and what senior marketers should be doing instead.

Ivana shares lessons from managing a €2M marketing budget across eight countries, including:

• Why being “everywhere” is killing B2B performance
• Why early-stage B2B companies should stop chasing PR
• How to structure and outsource specialist marketing functions
• Why personal brands outperform corporate brands in B2B
• How executive profiling builds trust and sector authority
• Why clarity beats volume in B2B lead generation

If you're a B2B marketer, CMO or founder trying to generate pipeline and position your brand for long-term growth, this episode breaks down what actually works.

🎥 Watch on YouTube
https://www.youtube.com/@TheCrowdedMarket

🎧 Listen on Spotify
https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w

🎧 Listen on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124

🔗 Follow on LinkedIn
https://www.linkedin.com/company/the-crowded-market-podcast

In finance, pharma, and corporate B2B, the classic advice to “fail fast” can get you fired.

In this episode of The Crowded Market, Global Social Media Manager Holly Kerr breaks down why experimentation is riskier in strict sectors, how marketers can still innovate without crossing compliance lines, and what happens when things go catastrophically wrong.

Holly also shares a genuinely terrifying story about losing 2 million followers in 24 hours, and the career lesson it forced her to learn the hard way.

If you’re a B2B marketer stuck between creativity and corporate risk, this episode is your blueprint.

In this episode:

• Why “fail fast” is dangerous advice in regulated industries
• Why LinkedIn company page reach is dying (and what to do instead)
• The 2 million follower mistake that changed everything
• How to build influence internally when you can’t just “test and learn”

Follow The Crowded Market for weekly conversations with the people shaping modern B2B marketing.

🎥 Watch on YouTube
https://www.youtube.com/@TheCrowdedMarket

🎧 Listen on Spotify
https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w

🎧 Listen on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124

🔗 Follow on LinkedIn
https://www.linkedin.com/company/the-crowded-market-podcast

Most B2B companies still treat YouTube as an afterthought. Long webinars, poor thumbnails, inconsistent branding and no clear strategy. In this episode of The Crowded Market, YouTube strategist Lee Glynn breaks down how business channels can start generating real inbound demand instead of sitting idle with a handful of subscribers.

Lee shares the exact process he uses when auditing B2B YouTube channels, including how to fix the homepage “storefront”, how to position content around real business problems, and how to create videos that both get discovered and convert.

You’ll learn why YouTube SEO is misunderstood, how chapters can multiply search opportunities, why quality production affects trust, and how B2B brands can use YouTube to build authority and pipeline—not vanity metrics.

If you’re a B2B marketer or founder who wants YouTube to become a meaningful part of your marketing strategy, this episode is packed with practical, actionable insight.

In This Episode:

• Why most B2B YouTube channels fail to get traction
• The overnight fix that improves trust and channel performance
• How to structure thumbnails, titles and descriptions for conversions
• How YouTube SEO actually works for business channels
• Why long webinars rarely perform and how to repurpose them properly
• Why problem-led content outperforms solution-led content
• The two metrics that matter most for B2B YouTube success
• How to build series-based content without confusing your audience
• Why quality of production affects how your business is perceived
• How to optimise YouTube as a lead generation tool, not a dumping ground

Work With LRB

If you want to build a B2B podcast that drives authority, inbound leads and a bank of repurposable content, LRB can help.
Learn more about our B2B podcast offering:
https://www.lrb-media.co.uk/podcasts-for-b2b/

Connect With Lee Glynn

LinkedIn
https://www.linkedin.com/in/leerglynn/

Website
https://quarrylakecontent.com/

Follow Luke Barnett

LinkedIn
https://www.linkedin.com/in/luk3barnett/

Follow The Crowded Market

YouTube
https://www.youtube.com/@TheCrowdedMarket

LinkedIn
https://www.linkedin.com/company/the-crowded-market-podcast

🎥 Watch on YouTube
https://www.youtube.com/@TheCrowdedMarket

🎧 Listen on Spotify
https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w

🎧 Listen on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124

🔗 Follow on LinkedIn
https://www.linkedin.com/company/the-crowded-market-podcast

George Terry, LinkedIn expert and co-founder of Inbox, joins The Crowded Market to expose the #1 mistake businesses make with LinkedIn ads — and how to fix it. We cover wasted budgets, audience targeting, retargeting, and the future of LinkedIn content. Essential listening for B2B marketers in 2025.

🎥 Watch on YouTube
https://www.youtube.com/@TheCrowdedMarket

🎧 Listen on Spotify
https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w

🎧 Listen on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124

🔗 Follow on LinkedIn
https://www.linkedin.com/company/the-crowded-market-podcast