Abi Markey is an experienced B2B marketer who went through two redundancies in three months and came out the other side with something most people in her position don't get: clarity.

In this episode, she talks honestly about what burnout actually looks like from the inside, why marketers so often miss the early signs, and why chasing the next title can be the thing that breaks you. She also gets into why marketing teams get cut first, the invisible pressure of being a one-person department, and what the move to freelance really involves (including the parts nobody puts on LinkedIn).

If you work in B2B marketing and you've ever felt like you're running at full capacity with nothing left to show for it, this one is worth your time.

🎥 Watch on YouTube
https://www.youtube.com/@TheCrowdedMarket

🎧 Listen on Spotify
https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w

🎧 Listen on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124

🔗 Follow on LinkedIn
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In this episode of The Crowded Market, we explore why B2B marketing is struggling in 2026 and what senior marketers should be doing instead.

Ivana shares lessons from managing a €2M marketing budget across eight countries, including:

• Why being “everywhere” is killing B2B performance
• Why early-stage B2B companies should stop chasing PR
• How to structure and outsource specialist marketing functions
• Why personal brands outperform corporate brands in B2B
• How executive profiling builds trust and sector authority
• Why clarity beats volume in B2B lead generation

If you're a B2B marketer, CMO or founder trying to generate pipeline and position your brand for long-term growth, this episode breaks down what actually works.

🎥 Watch on YouTube
https://www.youtube.com/@TheCrowdedMarket

🎧 Listen on Spotify
https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w

🎧 Listen on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124

🔗 Follow on LinkedIn
https://www.linkedin.com/company/the-crowded-market-podcast

In finance, pharma, and corporate B2B, the classic advice to “fail fast” can get you fired.

In this episode of The Crowded Market, Global Social Media Manager Holly Kerr breaks down why experimentation is riskier in strict sectors, how marketers can still innovate without crossing compliance lines, and what happens when things go catastrophically wrong.

Holly also shares a genuinely terrifying story about losing 2 million followers in 24 hours, and the career lesson it forced her to learn the hard way.

If you’re a B2B marketer stuck between creativity and corporate risk, this episode is your blueprint.

In this episode:

• Why “fail fast” is dangerous advice in regulated industries
• Why LinkedIn company page reach is dying (and what to do instead)
• The 2 million follower mistake that changed everything
• How to build influence internally when you can’t just “test and learn”

Follow The Crowded Market for weekly conversations with the people shaping modern B2B marketing.

🎥 Watch on YouTube
https://www.youtube.com/@TheCrowdedMarket

🎧 Listen on Spotify
https://open.spotify.com/show/31VV1cNMlLe2wKJVmDgS7w

🎧 Listen on Apple Podcasts

https://podcasts.apple.com/us/podcast/the-crowded-market/id1841200124

🔗 Follow on LinkedIn
https://www.linkedin.com/company/the-crowded-market-podcast