AUTHOR

Hermawan Kartajaya

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Since May 1, 1990, Hermawan Kartajaya has served as the Founder and Chair of MCorp (MarkPlus). Hermawan born November 18, 1947) is widely recognized as the “Father of Asia Marketing” and has co-authored 14 international books with Philip Kotler since 1998, with plans to continue collaborating on at least three upcoming titles. He is the Co-Founder of the World Marketing Forum (WMF), Honorary Founding Chairman of the Indonesia Marketing Association (IMA), Tri-Founder of the Philip Kotler Center for ASEAN Marketing, Chairman of the Asia Small Business Federation (ASBF), Chairman of the Asia Marketing Federation (AMF), and Founding Chairman of the World Marketing Council (WMC). His global contributions were recognized when he was listed among the “50 Gurus Who Have Shaped the Future of Marketing” by the Chartered Institute of Marketing (CIM-UK) in 2003. CIM-UK is one of the world’s most prestigious professional marketing associations. On 13 November 2025, during the 5th World Marketing Forum in Colombo, Sri Lanka, CIM-UK awarded him the Honorary Fellow, the highest distinction in the field of marketing by CIM-UK. Previously, in 2009, the Pan-Pacific Business Association of the University of Nebraska–Lincoln honored him with the Distinguished Global Leadership Award. On 20 November 2025, he was also appointed Honorary Global Marketing Advisor by the China Council for the Promotion of International Trade (CCPIT) during the pre- launch of the Operational Excellence book at the Indonesian Embassy in Beijing, China. In 2025, he also set a Guinness World Record for “Most Users in a Branding Video Lesson” through a live webinar conducted from the Museum of Marketing.

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Marketing 6.0

The Future Is Immersive

By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Narrated by: Graham Rowat

Length: 5 hrs and 40 mins

Release date: 12-19-23

Language: English

8 ratings
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