AUTHOR

Fred Wiersema

Tap the gear icon above to manage new release emails. Follow Fred Wiersema to get new release emails from Audible and Amazon.

Customer strategist Fred Wiersema is Chair of the B2B Leadership Board and a distinguished ISBM Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University. He is best known for his thought and practice leadership in the B2B field, and for advancing the discipline of customer intimacy in both consumer and business markets. He is co-author of the global top seller, The Discipline of Market Leaders, and several other influential books. His doctorate is from Harvard Business School

You're getting a free audiobook.

$8.99 per month after 30 days. Cancel anytime.

Try Standard free

Best Sellers

The New Market Leaders

Who's Winning and How in the Battle for Customers

By: Fred Wiersema

Narrated by: Fred Wiersema

Length: 3 hrs and 27 mins

Release date: 05-24-01

Language: English

14 ratings
Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to Cart failed.

Please try again later

Add to Wish List failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Please try again

Unfollow podcast failed

Please try again

$11.24 or free with 30-day trial

Try Standard free