Episodes

  • Toyota Honors Jessie Diggins and Louie Vito, Celebrates Team Toyota Winter Athletes (February 26, 2026)
    Apr 6 2026
    Toyota honors Team Toyota athletes Jessie Diggins and Louie Vito as they announce their retirement from elite competition, celebrating careers defined by leadership, longevity, and excellence. Jessie Diggins, a Team Toyota athlete since 2021, concludes a 16-year career as the most decorated cross-country skier in U.S. history, including Olympic gold at PyeongChang 2018. Louie Vito, a Team Toyota athlete since 2011, retires after two decades in snowboard halfpipe with six X Games medals and becoming the oldest halfpipe snowboarder to compete at the Olympic Games at Milano-Cortina 2026. Toyota also celebrates Team Toyota winter athletes Red Gerard and Erin Jackson, along with U.S. Ski and Snowboard athlete ambassadors Paula Moltzan, Nick Page, River Radamus, and Gus Schumacher. Toyota's long-term commitment to athletes includes partnerships with U.S. Ski and Snowboard, USA Track and Field, and USA Swimming, as well as Toyota Racing Development's work with Para athletes Andrew Kurka and Oksana Masters on custom performance equipment.

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    3 mins
  • Driven by People, Powering the Future | Toyota USA Newsroom | March 23, 2026
    Mar 30 2026
    Toyota celebrates 40 years at its Kentucky plant — the company's largest manufacturing facility in the world — with a $1 billion investment across its Kentucky and Indiana operations. The investment creates 252 new manufacturing jobs and affirms Toyota's commitment to U.S. manufacturing as part of its broader $10 billion domestic investment plan.

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    3 mins
  • Toyota Celebrates Andrew Kurka and Oksana Masters, Team Toyota Winter Athletes (March 20, 2026)
    Mar 23 2026
    Toyota celebrates Team Toyota athletes Andrew Kurka and Oksana Masters for their outstanding achievements during the 2026 winter season, alongside the full roster of Team Toyota winter athletes and U.S. Ski and Snowboard ambassadors. Toyota Racing Development (TRD) applied motorsports engineering expertise to develop custom adaptive sports equipment for both athletes, including Toyota's first custom sit-ski for Kurka and performance innovations for Masters across her multi-discipline Paralympic career. Andrew Kurka is a U.S. national champion and three-time Paralympic medalist in Para Alpine Skiing who has been a Team Toyota athlete since 2020. Oksana Masters is the most decorated winter Paralympian of all time with 24 medals including 12 gold, competing in Para Nordic skiing, Para biathlon, Para cycling and Para rowing, and has been a Team Toyota athlete since 2017. Toyota also recognizes U.S. Ski and Snowboard athlete ambassador Zachary Miller in Para Snowboarding. Toyota's long-term commitment to athletes spans partnerships with U.S. Ski and Snowboard, USA Track and Field, and USA Swimming.

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    3 mins
  • Toyota Honors Jessie Diggins and Louie Vito, Celebrates Team Toyota Winter Athletes (February 26, 2026)
    Mar 9 2026

    Toyota honors retiring Team Toyota athletes Jessie Diggins and Louie Vito while celebrating all Team Toyota winter athletes and U.S. Ski & Snowboard ambassadors for their 2026 season achievements.


    Jessie Diggins, a four-time Olympian and the most decorated cross-country skier in U.S. history, concludes her 16-year career. A gold medalist at PyeongChang 2018, World Cup champion, and advocate for athlete mental health, Diggins has been a Team Toyota athlete since 2021.


    Louie Vito retires after more than two decades in snowboard halfpipe. A three-time Olympian with six X Games medals, he made history as the oldest halfpipe snowboarder at the Olympic Games at Milano-Cortina 2026. Vito has been a Team Toyota athlete since 2011.


    Toyota also celebrates Team Toyota athletes Red Gerard (Snowboard Slopestyle & Big Air) and Erin Jackson (Long Track Speedskating), along with U.S. Ski & Snowboard ambassadors including Rosie Brennan, Ryan Cochran-Siegle, Alex Ferreira, Nick Goepper, Jaelin Kauf, Bea Kim, Paula Moltzan, Nick Page, River Radamus, and Gus Schumacher.


    Toyota's long-term commitment to athletes spans winter and summer sports through partnerships with U.S. Ski & Snowboard, USA Track & Field, and USA Swimming. Since 2017, Toyota Racing Development has supported U.S. Para athletes with performance engineering. Read the full article at the Toyota USA Newsroom.

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    3 mins
  • Toyota Honors Jessie Diggins and Louie Vito, Celebrates Team Toyota Winter Athletes (Feb 26, 2026)
    Mar 2 2026
    Toyota honors Team Toyota athletes Jessie Diggins and Louie Vito as they announce their retirement from elite competition. Diggins concludes a 16-year career as the most decorated cross-country skier in U.S. history, a four-time Olympian including gold at PyeongChang 2018. Vito retires after more than two decades in snowboard halfpipe, highlighted by six X Games medals, becoming the oldest halfpipe snowboarder to compete at the Olympics at Milano-Cortina 2026. Toyota also celebrates all Team Toyota winter athletes and U.S. Ski & Snowboard ambassador achievements throughout the 2026 season. Original article: Toyota USA Newsroom, February 26, 2026.

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    3 mins
  • Toyota Powers Possibility at SEMA 2025 (Nov 4, 2025)
    Nov 7 2025

    Toyota Powers Possibility at SEMA 2025 (Nov 4, 2025)


    • Theme: “Powered by Possibility” showcasing Toyota’s multi-pathway powertrains—gasoline, hybrid, plug-in hybrid, battery-electric, and hydrogen fuel cell.
    • Booth: Central Hall, LVCC Booth #22200; “Powertrain Paddock” highlighting specialty builds, concepts, and accessory personalization.
    • Headliners:
    • bZ Time Attack Concept: All-electric, high-downforce track/hill-climb EV with lightweight construction and functional aero.
    • Tacoma H2-Overlander: Hydrogen fuel-cell overlanding concept merging rugged capability with zero-emission tech.
    • Turbo Trail Cruiser: FJ60 resto-mod with i-FORCE 3.4L twin-turbo V6, near-double output with factory-style integration.
    • Corolla Cross Nasu Edition: Lifestyle/adventure-focused concept with alpine-inspired accessories and upgrades.
    • Camry GT-S: Styling/chassis study with Inferno Flare paint, reshaped bodywork, lowered stance, 20-inch wheels.
    • Scion 01 Concept: Scion-branded SxS off-road concept with high-output turbo-hybrid and silent EV trail mode.
    • Accessories: Expanded Genuine Toyota, TRD, and AAP parts displays; outfitted vehicles, wheel displays, TRD pedestals, and digital kiosks.
    • Note: Vehicles shown are special project prototypes; modifications may affect warranty, safety, and legality.

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    3 mins
  • Toyota Scion 01 Side-by-Side Concept (SEMA 2025)
    Nov 7 2025

    Toyota Scion 01 Side-by-Side Concept (SEMA 2025)


    • What it is: A bold Scion-branded side-by-side (SxS) off-road concept created by North American Toyota engineers as an engineering exercise.
    • Powertrain: High-output turbocharged four-cylinder hybrid (derived from Toyota’s truck lineup), making 300+ hp, with a Silent Mode for EV-only trail driving.
    • Capability focus: Built for high-speed desert runs, rugged trail riding, and technical rock crawling; emphasizes suspension articulation, balanced track width, and a nimble footprint to exceed current SxS benchmarks in power, capability, and range.
    • Safety/durability: First-of-its-kind FIA-compliant cage compatible with SCORE and FIA racing standards; uses proven Toyota driveline, suspension, and brake components.
    • Design: Crafted by Toyota’s U.S.-based CALTY studio, blending innovation and craftsmanship for multi-day adventures.
    • Showcase: Featured at the 2025 SEMA Show as part of Toyota’s portfolio approach, highlighting how hybrid tech can elevate performance and efficiency in off-road applications.
    • Note: Concept vehicle only; not for sale.

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    2 mins
  • JGR Wins 2025 NASCAR Xfinity Series Owner’s Championship
    Nov 3 2025

    JGR Wins 2025 NASCAR Xfinity Series Owner’s Championship


    • Date/Source: November 3, 2025 — Toyota Pressroom
    • Result: No. 19 Joe Gibbs Racing (JGR) Toyota GR Supra clinches the 2025 NXS owner’s title with Aric Almirola’s P2 at Phoenix.
    • Significance: JGR’s 7th Xfinity owner’s championship (all with Toyota) and 2nd in the last 4 seasons. Second owner’s title for the No. 19 car (also 2016).

    Season highlights

    • Driver lineup (No. 19): Aric Almirola (17 starts), Justin Bonsignore (7), Riley Herbst (4), Jack Perkins (2), Christopher Bell (1), Chase Briscoe (1), Ty Gibbs (1).
    • Wins: 3 total — all by Almirola (Phoenix – Mar, Bristol – Sep, Las Vegas – Oct).
    • Consistency: 10 top-5s, 13 top-10s.
    • Poles: Christopher Bell at Darlington (Apr).
    • Championship 4: Fourth straight year JGR made the Owner’s Championship 4.

    Historical context

    • JGR NXS owner’s titles: 2025, 2022, 2016, 2012, 2010, 2009, 2008.
    • First five with Camry; last two with GR Supra.
    • Toyota milestones: 218 NXS wins since 2007, including 69 in Supra.

    Notable quotes

    • Aric Almirola: Credited massive in-race adjustments, called it a team achievement, honoring J.D. and Coy Gibbs.
    • Ty Gibbs: Emphasized the family legacy and recent momentum.
    • Dedra DeLilli (Toyota): Celebrated the JGR–Toyota partnership and season performance.


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    2 mins