TikTok has officially crossed 200 million monthly active users in the US — but the real story is what they've built underneath the surface.

In this episode, Carlos González de Villaumbrosia, CEO at Product School, sits down with David Kaufman, Vice President of Product at TikTok, to go deep on the platform's transformation into a full end-to-end commerce engine. David breaks down how TikTok is using AI to automate everything from creative generation to affiliate-based promotion — so merchants can upload a catalog and let the platform handle the rest.

If you want to understand where social commerce is heading, this one is essential listening.

What you'll learn:

• Why removing steps from the purchase funnel is the single biggest growth lever for modern product teams.
• How TikTok's generative AI tools allow merchants to produce high-performing video creative at scale without a production team.
• The shift from spontaneous live streams to scheduled commercial events driving $1M per hour in sales.
• How TikTok balances feed, commerce, search, and messaging as four distinct monetization pillars.

Key takeaways:

• The most successful products in the AI era put the user directly at the point of transaction.
• Organic creator content consistently outperforms traditional high-production advertising.
• A long-tail creator ecosystem can promote a 100,000-item catalog automatically through affiliate-based commission.

Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: David Kaufman

Social Links:

• Find out more about Product School here
• Follow our Podcast on TikTok here
• Follow Product School on LinkedIn here

AI is collapsing the silos between design and engineering. In this episode, Carlos Gonzalez de Villaumbrosia, CEO at Product School, sits down with Ed Bayes (Design Lead, OpenAI) and Matt Colyer (Product Director, Figma) to discuss their groundbreaking integration that enables a seamless round-trip workflow from code to canvas.

Matt Colyer walks us through a step-by-step demo of the new code to canvas and right to Figma capabilities. You’ll see exactly how OpenAI’s Codex and Figma’s Plugin API allow builders to move fluidly between development and design environments, using AI agents to update design systems and iterate faster than ever before.

What you'll learn:

• Step-by-step demo: Moving from a code component in Codex to a live Figma design.
• How the round-trip workflow eliminates lossy handoffs between designers and devs.
• Strategies for using AI agents to update design libraries autonomously.
• The impact of Model Context Protocol (MCP) on product team interoperability.

Key takeaways:

• Velocity as a Moat: How AI-native tools are accelerating the speed of prototyping.
• The Evolving PM Role: Why curiosity is now more critical than technical hurdles.
• Human Judgment: Why AI increases the premium on high-level design taste.

Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guests: Ed Bayes and Matt Colyer

Social Links:

• Find out more about Product School here
• Follow our Podcast on TikTok here
• Follow Product School on LinkedIn here

In this episode, Carlos Gonzalez de Villaumbrosia, CEO at Product School, sits down with Diya Jolly, CPTO at Xero, the global accounting platform trusted by over 4 million customers. Diya shares how Xero is redefining B2B software by building JAX, an agentic AI platform that intelligently manages specialized sub-agents to streamline business operations.

What you'll learn:

• How Xero built an agentic AI platform that orchestrates multiple agents across payroll, payments, and bank reconciliation workflows.
• The strategy for implementing strict guardrails to ensure accuracy in highly regulated, AI-driven accounting processes.
• How to design a global product that scales common services while adapting to hyper-local tax and payment requirements.
• The two-way door framework for accelerating product decisions and course-correcting with imperfect data.

Key takeaways:

• Why the future of SaaS interfaces is conversational, transitioning users away from static dashboards into review and insight roles.
• The strategic advantage of combining product and technology leadership into a single CPTO role to drive tighter cross-functional alignment.
• Why deeply serving the SMB market requires specialized product design that balances consumer-grade simplicity with enterprise-grade workflow depth.

Credits:

Host: Carlos Gonzalez de Villaumbrosia
Guest: Diya Jolly

Social Links:

• Find out more about Product School here
• Follow our Podcast on TikTok here
• Follow Product School on LinkedIn here