In this episode of the Persistent Entrepreneur Podcast, David I. Hill breaks down why the AI revolution is the single most important shift entrepreneurs need to embrace right now — and exactly how to start using it to grow your business.

David draws powerful parallels between the industrial revolution, the manufacturing revolution, and today's AI revolution, showing how the entrepreneurs who adapt will thrive while those who resist will fall behind. He walks you through the four choices you have with AI — use it, teach it, sell it, or build it — and shares the real tools he uses daily, including ChatGPT, Claude, Manus, Gemini, Grok, and more.

Plus, David introduces his proven 6-Step AI-Powered Sales Cycle to help you build a consistent pipeline, stop losing deals, and close more with less effort.

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In this episode of the Persistent Entrepreneur Podcast, host David Hill sits down with Erik Huberman — founder and CEO of Hawke Media and marketing expert who has helped scale over 5,000 brands including Red Bull, Verizon, and Crocs. Erik shares his unfiltered perspective on what it takes to survive (and thrive) as an entrepreneur after six years of unprecedented volatility.

From navigating inflation and geopolitical instability to leveraging AI without falling for the hype, Erik breaks down the mindset and strategies that separate the businesses that endure from those that fold.

Key Takeaways: Businesses only fail for two reasons: getting underwater financially or leadership giving up The entrepreneurs who've survived the past six years built a "figuring it out" muscle AI should be used to do more with the same, not more with less — cutting costs is a race to the bottom Don't get shiny object syndrome with AI; just staying on top of it puts you ahead of most competitors Content flooding (10-12 posts/day per channel) is being rewarded right now, but authenticity still matters Using generative AI to replace real marketing breaks trust — it looks fake and sets the wrong tone The Hawke Method's three pillars: Awareness, Nurturing, and Trust Build a business you love to run — that's the real key to persistence.

Hawke Media — hawkemedia.com The Hawke Method (book) — Available on Amazon & Barnes and Noble Hawke Fest — October 1st, Santa Monica Pier Erik Huberman on social: @ErikHuberman

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In this episode, David Hill sits down with Ephraim Alexander Ebstein to explore the intersection of AI and cybersecurity in modern business. They discuss practical AI implementation strategies, common pitfalls, the reality of AI's limitations, and the growing threat landscape in cybersecurity. Ephraim shares insights from years of deploying AI solutions and protecting businesses from cyber threats, offering actionable advice for entrepreneurs looking to leverage AI while staying secure.

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