No time to make content for your gym? Not anymore.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper walks you through the exact system he uses to turn one idea into a full week of content in 30 minutes with AI.

Chris demos the entire workflow live, starting with a brain dump audio recording answering a question that came up naturally in his gym.

Then he uploads the audio and transcript into Claude with a prompt that generates a week’s worth of content:

- A podcast script
- A blog post
- An email newsletter blurb
- Five Instagram carousel slides
- A YouTube description and thumbnail

For gym owners who want to go further, Chris also shows the AI stack he uses to create fully polished and edited video content for YouTube and short-form reels.

After this episode, you’ll have the system and tools you need to create consistent content every week.

Links

Gym Owners United

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0:00 - Intro

4:17 - Brain dump & QuickCast

5:34 - Claude workflow

10:25 - Podcast distribution

18:27 - Descript AI video editor

26:12 - Reels with OpusClip

Chris Cooper has been publishing content since 1998. It got him fired from one job—but it also built all of his businesses.

In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin and founder Chris Cooper give gym owners a step-by-step content system that builds trust, brings in leads and keeps working long after you hit publish.

Chris shares his personal content creation process: how he plans everything during his 25-minute drive to work and then spends another 10 minutes producing the content with AI.

He also explains why AI search is changing the game, with 30 to 40% of your audience searching for your gym using tools like ChatGPT.

The pair also share the four principles your content should follow to get results: local, helpful, shareable and authority-building.

You’ll see real examples of the kind of content that works and walk away with a clear starting point for your gym’s content strategy.

This is episode 3 of 4 in the Marketing May series. Next week: the paid ads funnel.

If you missed the previous funnels, check them out via the links below.

Links

The Social Funnel

The Referral Funnel

Gym Owners United

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2:35 - Content vs. social media

3:43 - The content playbook

9:40 - Distributing content

13:40 - Where AI comes in

16:14 - Your action steps

The average gym gets 28.9% of its leads from social media.

Most gym owners leave them on the table by posting the wrong things—or worse, nothing at all.

Today, Two-Brain CEO John Franklin walks through a simple social media system gym owners can use to get more prospects onto their page and convert them into paying members.

He gives you side-by-side comparisons of real gyms’ pages, showing you what attracts leads and what doesn’t.

He also presents examples of gym owners who are crushing it on social right now, such as:

- Joseph Strada, who built an audience by leaning into his love of White Monster.
- Anthony Wu, who gets one to two new small group clients from social every month with under 100 followers.
- Elvis Fisher, whose fun karaoke video became a magnet for new members.

Plus, he hands you DM scripts for starting conversations with new followers, re-engaging old members and turning comments into clients.

Watch this episode and walk away with a clear posting plan, real examples to model and word-for-word scripts to start generating more gym leads from social media today.

Links

Gym Owners United

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3:14 - Convert leads from social

5:47 - Create social proof

9:58 - Make prospects like you

12:57 - Build authority

14:27 - 3x5 story method