Why make 300 cold calls per day if you don’t have to?

That’s how Ryan Fitzgerald started his real estate career - cold calling like crazy. But it didn't last long. Because there was a better way.

Instead of chasing and selling to people, Ryan learned to attract them instead. How? With a strong, local website that brought him inbound leads and agent recruits alike.

Today, Raleigh Realty is an independent brokerage of 40 agents selling about a house a day. And that website helped him launch it.

Learn why he built a brokerage instead of a team, a key role in his growth and success, how discipline around profitability makes tough decisions easier, and what makes websites work for you in 2026.

Watch or listen for Ryan’s insights into:
0:00 Intro and welcome
1:26 The role of trust within a team
3:00 Too many inbound leads as the start of a team
5:53 The staff and culture of a 40-agent brokerage selling about a house a day
9:43 Why his Director of Growth and Strategy is "one of the best hires I've ever made" (and how it happened)
16:16 Considering indie brokerage vs real estate team
17:59 The role of brand in attracting and retaining high-performing agents
24:19 Turning down teams that want to join your team or brokerage
28:53 How they create agent-facing video content
31:52 The basics of a great website that produces leads and phone numbers every day
37:07 The "crazy and even chaotic" situation with SEO right now
41:52 The basic, boring truth about tomorrow's successful teams and brokerages

43:03 At the end, learn about a great coaching experience, physical books, and walking with your own thoughts.

Mentioned in this episode:
→ Eric Bramlett on profitably supporting teams https://www.realestateteamos.com/episode/how-to-profitably-support-teams-in-your-real-estate-business-eric-bramlett-partners

Connect with Ryan Fitzgerald:
→ https://www.facebook.com/fitzy1577
→ https://www.instagram.com/ryanfitzgerald__/
→ https://agentloft.com/
→ https://raleighrealty.com/

Connect with Real Estate Team OS:
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/

Wondering how to sell more new construction?
Curious about how to partner effectively with a home builder?

You’re about to learn the details of a partnership that’s grown from selling 10 new homes in one market in 2017 to 550 new homes per year in multiple markets today!

Learn how the #1 Century 21 real estate team in the world has integrated deeply and grown concurrently with one builder.

Kate Robinson was one of the first three agents with Melnychuk Real Estate Group before transitioning to transaction coordinator, then operations manager. She shares with you tips for that agent-to-staff opportunity, details of the role, and metrics to pay attention to.

Kate also highlights what top-performing agents do differently and the history, development, and foundation of their relationship with Akash Homes, a home builder and residential developer, to scale new construction sales across multiple markets.

Watch or listen for Kate’s insights into:

• Transitions from real estate agent to transaction coordinator to operations manager
• Which agents are good fits for staff roles
• Expansion from 3 agents to 17 agents, 4 staff, and 3 markets
• Details of an all-encompassing operations manager role
• Details of their tech stack and what they pay most attention to
• What top-performing agents do differently
• How to earn a spot on the new build team
• When and why they committed to one builder (after working with several)
• How to integrate deeply with a builder partner
• Top projects for the year ahead

At the end, learn about William and Madison Stephens, indoor, outdoor, and on-sleeve plants, a 30-acre lot, and places to learn.

More conversations on working with builders:

→ Treasure Davis https://www.realestateteamos.com/episode/real-estate-team-colorado-springs-treasure-davis

→ Jonathan Campbell https://www.realestateteamos.com/episode/how-to-drive-per-agent-productivity-jonathan-campbell

→ Mike Hines https://www.realestateteamos.com/episode/form-real-estate-partnership-oyler-hines

Connect with Melnychuk Real Estate Group:

→ https://www.instagram.com/melnychukrealestategroup/

→ https://www.melnychukgroup.com/

Mentioned in this episode:

→ https://www.instagram.com/thecindergroup/

→ https://thecindergroup.com/team

Connect with Real Estate Team OS

→ https://www.realestateteamos.com

→ https://linktr.ee/realestateteamos

→ https://www.instagram.com/realestateteamos/

After closing more than $160 million himself in 2018, Jason Mitchell walked away from personal production.

Why? To build a company.

Today, JMG is America’s #1 real estate team, closing more than $6 billion in sales and 12,000 units.

Here in this conversation, learn how he made the transition from top producer to operator, the challenge of selling your vision and value prop, common and costly mistakes of team leaders and expansion teams, keys to agent retention, and more!

Note: This is the second part of our two-part conversation. Go back one episode in your feed for part one and sign up free to get instant access to subscriber-only conversation with Jason on agent branding, client engagement, CRM, and more: https://realestateteamos.com/subscribe

Watch or listen for Jason’s insights into:

• How and why he left sales production (after closing $160M in personal production in his final year)
• How your role changes and what it takes to be successful in the transition from salesperson to operator and leader
• The challenge of selling his vision of the B2B referral model
• A common and costly mistake many team leaders make
• A common and costly mistake many expansion teams make
• Keys to retaining top-producing agents
• Why to remove personal production from your team’s numbers
• Why his largest referral partner is only 8.5% of his business
• What teams need to do to stay relevant

At the end, learn about Michigan sports, family time and dad guilt, price gouging, work ethic, and treating people well.

Connect with Jason Mitchell:
→ https://www.instagram.com/jasonmitchell_jmg/
→ https://www.linkedin.com/in/jason-mitchell-5a885a8/

Connect with JMG:
→ https://joinjmg.com/
→ https://thejasonmitchellgroup.com/become-a-partner/

Connect with Real Estate Team OS:
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/