We're breaking down the Peak-End Rule, what the Peak-End Rule is, the brands that have built entire experience strategies around it, what the research says, and three marketing moves you can make with this new information to take advantage of the opportunity to optimize for the moments your customers remember the most about you.

STUDY CITATIONS (APA)

1. Kahneman, D., Fredrickson, B. L., Schreiber, C. A., & Redelmeier, D. A. (1993). When more pain is preferred to less: Adding a better end. Psychological Science, 4(6), 401–405.
2. Redelmeier, D. A., Katz, J., & Kahneman, D. (2003). Memories of colonoscopy: A randomized trial. Pain, 104(1–2), 187–194.
3. Do, A. M., Rupert, A. V., & Wolford, G. (2008). Evaluations of pleasurable experiences: The peak-end rule. Psychonomic Bulletin & Review, 15(1), 96–98.

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Productivity and peak performance tips in under 5 minutes per episode

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The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

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Everything you need to know on how to write a business plan in 11 slides.

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This is your marketing news for the week of April 8, 2026 and this week we have four marketing stories for you.

Google moved two new ad formats live inside AI Mode and it's not just ads, it's full checkout.

ChatGPT advertising dropped its $200,000 entry barrier this month.

Beehiiv made a move worth knowing about if you run a podcast.

Semrush just published a study with 42,000 data points on AI content and Google rankings and the gap between what the data shows and what most teams believe is significant.

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OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

We're breaking down Michelin’s marketing playbook. how a French tire company in 1900 turned a free pamphlet into one of the most influential cultural institutions on the planet by doing something no tire company had any business doing: creating the desire for the lifestyle their product required, then we’ll look at what the research says why this works, and finish the episode with 3 marketing moves you can use to increase demand and sales for your product or service.

STUDY CITATIONS

1. Shampanier, Kristina, Nina Mazar, and Dan Ariely. "Zero as a Special Price: The True Value of Free Products." Marketing Science, Vol. 26, No. 6, 2007, pp. 742–757. INFORMS.

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A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

We're building your Generative Engine Optimization (GEO) strategy in 5 steps.

You learn What each platform rewards, how to build presence across all of them, and how to know if it's working.

STUDY CITATIONS

1. Qwairy. (January–March 2026). Analysis of 118,000 AI-generated answers across ChatGPT, Perplexity, Google AI Mode, and Claude. Cited in: Probert, C. Perplexity vs ChatGPT vs Gemini: How AI Engines Cite Content. Whitehat SEO. March 21, 2026.
2. SparkToro / Gumshoe. (2026). AI Citation Analysis: Source Type Preference Across AI Platforms. Cited in: Probert, C. Whitehat SEO. March 21, 2026.
3. Yext. (October 2025). AI Visibility in 2025: How Gemini, ChatGPT, and Perplexity Cite Brands. Analysis of 6.8 million citations across 1.6 million responses.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
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OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

We're breaking down one of the boldest pricing experiments in music history, Radiohead's "In Rainbows" pay-what-you-want release.

We're breaking down the dilemma they faced, the insight behind the move they made, how they executed it, what the science says about why people pay when they don't have to, and exactly how you apply this to your business.

STUDY CITATIONS

1. Kim, J.Y., Natter, M., & Spann, M. (2009). Pay what you want: A new participative pricing mechanism. Journal of Marketing, 73(1), 44–58.
2. Gneezy, A., Gneezy, U., Nelson, L.D., & Brown, A. (2010). Shared social responsibility: A field experiment in pay-what-you-want pricing and charitable giving. Science, 329(5989), 325–327.
3. Gneezy, A., Gneezy, U., Riener, G., & Nelson, L.D. (2012). Pay-what-you-want, identity, and self-signaling in markets. Proceedings of the National Academy of Sciences, 109(19), 7236–7240.
4. Jung, M.H., Perfecto, H., & Nelson, L.D. (2016). Anchoring in payment: Evaluating a judgmental heuristic in field experimental settings. Journal of Marketing Research, 53(3), 354–368.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

This is your marketing news for the week of March 31, 2026. This week we have three stories for you.

All three marketing news stories happened in the last seven days. And all three involve a platform you depend on to distribute your content.

Google. Instagram and Apple Podcasts.

We'll start with a Google update that just a few days ago and if you’re generating AI content you better check this out because it could kill your site traffic.

Then we'll talk about what Meta confirmed Monday that tells you where Instagram is headed.

And we close with Apple, which just opened a distribution channel that didn't exist a week ago.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

We're breaking down how Vacation Inc. built an $80 million sunscreen brand in four years, not with a bigger ad budget, not with a celebrity spokesperson, but by making the product itself the marketing. We deep dive into the problem Vacation saw, the insight, the marketing tactics, the science, and exactly how you apply this to your business with Vacation's marketing playbook.

STUDY CITATIONS

1. De Oliveira Santini, F., Lim, W. M., Junior Ladeira, W., Costa Pinto, D., Maurer Herter, M., & Rasul, T. (2023). A Meta-Analysis on the Psychological and Behavioral Consequences of Nostalgia: The Moderating Roles of Nostalgia Activators, Culture, and Individual Characteristics. Psychology & Marketing, 40(10), 1899–1912.
2. Orth, U. R., & Bourrain, A. (2008). The influence of nostalgic memories on consumer exploratory tendencies: Echoes from scents past. Journal of Retailing and Consumer Services, 15(4), 277–287.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...

We're breaking down the Zeigarnik Effect, what the Zeigarnik Effect is, the brands that have built entire growth strategies around it, what the research says about the the Zeigarnik Effect, and three marketing moves you can put into production right now to keep your buyers in the loop and buying.

STUDY CITATIONS

1. Zeigarnik, B. (1927). Über das Behalten von erledigten und unerledigten Handlungen [On the retention of completed and uncompleted actions]. Psychologische Forschung, 9, 1–85.
2. Ovsiankina, M. (1928). Die Wiederaufnahme unterbrochener Handlungen [The resumption of interrupted activities]. Psychologische Forschung, 11, 302–379.
3. Kieras, J., & Sasse, M. (2010). The impact of progress indicators on task completion. NCBI / PMC — University of Michigan / University of Maryland. Retrieved from
4. Retention Rabbit. (2025). The 2025 State of YouTube Audience Retention.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides.

https://businesspla...