🎙️ Leaders in Cleantech – Episode Notes
Guest Name: Pete Armstrong, CEO/CTO of Mixergy
Episode Summary
This was a conversation I’ve been looking forward to revisiting.
When Pete first came on the podcast back in 2018, Mixergy was an early-stage university spin-out with a big idea; using hot water as a form of energy storage. Listening back now, what’s striking is not just how far the company has come, but how non-linear that journey has been.
At its core, the mission hasn’t changed: unlocking flexibility in the grid through something deceptively simple.
What has changed is everything around it.
A few themes stood out:
Technology vs. reality
The product is clever; smart, stratified hot water tanks coordinated through software. But the real challenge wasn’t building it. It was understanding how products actually get adopted; installers, specifiers, and supply chains matter more than most founders expect.
From chaos to focus
Like many startups, Mixergy tried multiple routes early on. Direct sales, installer networks, merchant channels. The shift to a more focused “spec and tech” model; driven by specification and licensing; feels like a defining moment.
Hidden scale
~9 million hot water tanks in UK homes. Even a fraction becoming “smart” creates meaningful grid flexibility. It’s a good reminder that some of the biggest opportunities in cleantech come from rethinking what already exists.
Leadership and perspective
Pete was candid about the role of investors and experienced operators. Left unchecked, founders can easily chase too many directions. The right board doesn’t just govern; it sharpens focus.
Culture and evolution
From farm-based R&D and a slightly renegade spirit, to a more disciplined, commercially focused organisation. That balance between curiosity and execution is where most companies either break or scale.
Books mentioned
- Predictably Irrational – Dan Ariely
- The Idea Factory – Jon Gertner
Both speak, in different ways, to how innovation actually happens; through human behaviour, systems, and environment; not just technology.
About our Guest
Dr. Pete Armstrong:
Dr.Pete Armstrong is the CEO/CTO and co-founder of Mixergy, a smart hot water technology company
About Hyperion Search:
At Hyperion Search, we specialize in building world-class teams for the cleantech and energy transition sectors. We focus on leadership roles but also recruit strategically critical individual contributors who drive business growth. Whether you’re a founder scaling a startup, a board member guiding a scaleup, a VC/PE investor, or a corporation committed to energy and mobility transitions, we find the talent that will deliver impactful, sustainable results.
- Linked In: https://www.linkedin.com/company/hyperion-search-ltd
- Website: www.hyperionsearch.com
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