DISCLAIMER: We are not CPAs or financial advisors. This is provided for informational purposes only. Always consult with a qualified tax professional about your own specific tax situation, including local and state tax laws that may apply to your photography business. Tax laws vary by jurisdiction and change frequently. A certified public accountant or tax attorney should review your business expenses and tax strategy.

If you've been wondering which photography business tax deductions you're actually allowed to take — and which ones are slipping through the cracks — this episode is for you. We're getting into the deductions photographers miss most, what to watch out for with 1099s, and why your accountant might not catch everything unless you bring it up first.

On this episode:

• 📚 The tax deductions photographers overlook most — from home office and mileage to payment processing fees and continuing education
• ⚠️ The 1099 double-income trap and how to make sure you're not paying taxes on money you never actually received
• 👥 How to vet, hire, and build a great relationship with an accountant who actually knows your business

Ready to go deeper? Alison has put together an eight-page guide to potential deductions and expenses specifically for photographers — grab the link in the show notes.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Build a blogging strategy that BOOKS April 23 Alison is hosting her next LIVE workshop Blog To Book: Build a 12 Month Blogging Plan that Books. She'll cover the strategy for ranking, optimizing content, and getting found. Alisonbell.co

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌alisonbellphotog
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

We're digging into one of the most misunderstood tools in a photographer's marketing kit — the local lead magnet for photographers. If your freebie is attracting followers from across the country (or across the ocean) instead of clients in your city, this episode is the fix.

On this episode:

• Why generic lead magnets fill your list with the wrong people — and how to make yours hyper-local
• Lead magnet ideas by genre: destination, newborn, family, senior, wedding, branding, and pet photography
• How to repurpose your existing blog content into a powerful, city-specific freebie without starting from scratch
• Get Alison's Local Lead Magnet Playbook

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Local Lead Magnet Playbook
• Leave a review in Apple or on Spotify
• Find Alison on IG @‌alisonbellphotog
• Find Melissa on IG @‌pictureperfectrankings
• Used #getbookedpodcast on socials!

If you've been wondering how to market mini sessions for photographers the right way — not the last-minute, panic-post-and-pray way — this episode is your step-by-step blueprint. We're walking through exactly how to build a repeatable marketing plan that fills your mini session calendar, creates real FOMO, and gets clients booking before you've even finished your morning coffee.

On this episode:

• Why starting 3–4 months out is the difference between booked out and crickets

• The 4-phase marketing timeline: lock the details, tease & build, launch, sustain & close

• How to use your email list, blog content, FOMO tactics, and ads to fill every spot

• Map Out a YEAR of Marketing with Alison- a full hour of how to plan your marketing no matter what type of photography you do.

Ready to map out your marketing for every season, not just minis? Melissa has 35 Blog Post Topics ready to help you create content that keeps working for your photography business all year long.

Not sure where to start with your photography business? Book a free 15 minute discovery call with Alison to figure out your next best move.

Links:

• Leave a review in Apple or on Spotify

• Download 39 FREE Ways to Get More Clients

• Live Workshop coming in April! Get the details in your inbox

• Map Out a YEAR of Marketing

• Find Alison on IG @‌getbookedpodcast

• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!