Gene Simmons is a rock legend, entrepreneur, and one of the most iconic figures in modern pop culture.

Born Chaim Witz in Haifa, Israel, Simmons immigrated to the United States as a child, drawing inspiration from his Holocaust-survivor mother — a foundation that shaped his relentless work ethic and drive. He went on to co-found KISS in 1973, transforming a rock band into a global brand that redefined music, merchandising, and entertainment.

In this conversation, Gene breaks down the mindset, strategy, and discipline behind building one of the most recognizable brands in history — and what it really takes to sustain success for over 50 years.

This is a masterclass in branding, entrepreneurship, longevity, and thinking bigger than the industry you start in.

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