How to find inspiration
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Narrated by:
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Today, Jon and Kory explore a simple but often overlooked skill: how to actually find inspiration.
F
rom brands like Tony’s Chocolonely to supermarkets, subways, and even nature, they break down why the best ideas rarely come from inside your own company. Instead, inspiration comes from changing your environment, staying curious, and being open to unexpected moments.
If you’re feeling stuck, this episode is a reminder that great ideas are everywhere, if you’re willing to look for them.
Timestamps
00:00 - Start
00:32 - Why Jon is inspired by Tony’s Chocolonely
06:45 - Why you need to look outside your company for inspiration
08:35 - Finding inspiration in nature
10:54 - The importance of changing your context
12:56 - Getting inspiration in a supermarket
14:33 - Getting inspiration on the metro
16:57 - Why you need to be open to be inspired