How to Support 16 Campuses Without Controlling Them
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How to Support 16 Campuses Without Controlling Them
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A student gets a flat tire on the way to class.
No savings. No backup plan.
That could be the end of their education.
This episode with Erica Marye, System Director of Digital Marketing, Kentucky Community and Technical College System, is part of the Education Marketing Leader Community College Month Series.
She leads digital strategy across 16 colleges at the Kentucky Community and Technical College System.
A few takeaways:
• You can’t market everything. Prioritize what matters
• Centralization should support campuses. Not control them
• Small teams are marketing 30 to 60 programs at once
• The biggest barrier to enrollment isn’t another school. It’s real life
That’s the mission.
Listen now.
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