Healthcare Marketing Executive Podcast By Alexis Anderson & Saul Marquez cover art

Healthcare Marketing Executive

Healthcare Marketing Executive

By: Alexis Anderson & Saul Marquez
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Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter. Economics Marketing Marketing & Sales
Episodes
  • How AI is Accelerating Sales Cycles in Healthcare with Bruce Brandes, Board Chairman of WhaleHawk

    How AI is Accelerating Sales Cycles in Healthcare with Bruce Brandes, Board Chairman of WhaleHawk
    Apr 7 2026
    Healthcare companies waste enormous time chasing the wrong opportunities, and AI can change that only if it is built specifically for the realities of healthcare commercialization. In this episode, Bruce Brandes, Board Chairman of WhaleHawk, discusses why healthcare sales teams often spend too much time pursuing deals that were never likely to close in the first place. He explains how WhaleHawk was created to help organizations better understand where to focus, when to engage, and how to earn trust through more relevant, data-informed outreach. Bruce also shares why generic large language models fall short in healthcare, how healthcare-specific market signals and company best practices can improve consistency across teams, and why the goal is not to add another tool but to simplify the workflow sales teams already use. Tune in and learn how healthcare organizations can use AI more strategically to reduce wasted effort and improve commercialization success! Resources: Connect with and follow Bruce Brandes on LinkedIn. Follow WhaleHawk on LinkedIn and visit their website.
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    12 mins
  • How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community

    How Healthcare Marketing Builds Trust, Proves ROI, and Adapts Fast with Colin Hung, editor-in-chief of the Swaay.Health Marketing Community
    Mar 3 2026
    Marketing in healthcare works best when you build trust, prove impact, and stay flexible instead of betting on long-range plans. In this episode, Colin Hung, editor-in-chief of the Swaay.Health Marketing Community, explains how the free, sponsor-supported publication shares practical stories, trends, and best practices across healthcare marketing through articles, videos, and interviews. He describes why he attends dozens of conferences and produces fast, useful recaps, ranging from clear “what mattered” summaries to opinionated “best of show” rankings. Colin highlights a growing trend of providers partnering with local, topic-specific influencers to co-create trusted, low-cost community content, and why live conversations are becoming more credible as AI-generated content saturates the market. He also argues that marketing needs a stronger executive voice by tying insights to ROI and outlines a 2–3 year planning approach grounded in experimentation, measurement, and smart trade-offs. Tune in and learn how to build a trust-first, test-and-iterate marketing playbook that keeps pace with healthcare and AI. Resources: Follow and connect with Colin Hung on LinkedIn. Learn more about Swaay.Health Marketing Community on LinkedIn and their website. Follow Healthcare IT Today on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    23 mins
  • Why Knowing Exactly Who Visits Your Website Changes Everything with Adam Robinson, Founder and CEO of RB2B

    Why Knowing Exactly Who Visits Your Website Changes Everything with Adam Robinson, Founder and CEO of RB2B
    Feb 17 2026
    The biggest leverage in modern B2B growth is knowing exactly who is on your website, not just which company they work for. In this episode, Adam Robinson, Founder and CEO of RB2B, explains how person-level website visitor identification is reshaping B2B marketing, sales, and founder-led growth. He breaks down why account-level tools fail to close the loop on real revenue and how identifying individual buyers enables faster pipelines, tighter ABM, and higher conversion rates. Adam shares the playbook behind bootstrapping multiple SaaS companies to eight- and nine-figure outcomes without outside funding, emphasizing capital efficiency, speed of execution, and ruthless focus on monetization. He also dives into building in public, using LinkedIn as a growth engine, launching free products to dominate distribution, and why simplicity beats sophistication in early-stage SaaS, offering practical lessons for founders operating in a cookie-less world. Tune in and learn how to identify real buyers, build leverage fast, and grow profitably without relying on hype or funding! Resources: Follow and connect with Adam Robinson on LinkedIn. Learn more about Reperio Health on LinkedIn and their website. Follow Retention.com on LinkedIn and explore their website. Visit the Healthcare Marketing Executive website. Explore the Outcomes Rocket website.
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    15 mins
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