Chris is joined by Dylan Lees-Jones, European Recruitment Marketing Manager at Wipro, for a conversation that gets right to the heart of one of employer brand's longest-standing frustrations: why does a function with so much proven impact still have to fight so hard for boardroom credibility?

Dylan brings a rare dual perspective - A career that started in consumer and B2B direct marketing before moving into employer brand and he uses it to cut through some of the noise around metrics, measurement, and making the case upwards.

They cover a lot of ground, including:

• Why now is genuinely a tough time to ask for budget and why having empathy for that pressure actually makes you a more effective EB practitioner
• The preparation problem — why so many teams go live on campaigns without agreeing upfront what success actually looks like, and how to fix it
• Quality of hire vs vanity metrics — what the board actually cares about, and why chasing volume without defining the right candidate profile creates an attrition cycle nobody wins from
• The lifetime value gap — why employer brand is sitting on one of its most powerful commercial arguments and not yet using it, and what consumer marketing figured out decades ago that EB still hasn't fully applied
• The halo effect in practice — Dylan shares a real example of switching off radio advertising to prove its value, and what that means for how EB teams should think about attribution
• Collaboration as the unsexy answer — why misalignment between EB, TA, HR, and senior leadership is quietly undermining even the best work

The episode closes on a genuinely exciting idea: that AI could be the thing that finally makes Employer Brand Lifetime Value measurable and what that would mean for how the C-suite views employer brand investment.

If you've ever been in a room trying to explain why your work matters and felt like you were speaking a different language, this one's worth your time.

In this episode I had a thought provoking chat with Steven Brand, Global Employer Brand Lead at Rolls-Royce and a very well respected figure on the global EB circuit, to talk about what really happens to employer brand when things get tough.

Not when you're launching a shiny new EVP.

Not when you're celebrating growth or looking to attract bucket loads of talent.

But when people are leaving, redundancies are happening and restructures are taking place... what happens then?

We explored:

• Why employer branding often gets “switched off” during tough moments.
• The danger of silence (and what fills the gap when leaders don’t communicate)
• Survivor’s guilt — and how quickly trust can erode internally
• Whether employer brand should be closer to offboarding and exit data
• Why values mean nothing if they only show up in the good times

One line that stayed with me:

“You see the strength of your employer brand in the bad times, not the good.”

If we say we stand for transparency, integrity and people-first leadership… That has to apply when it’s raining too.

Steven shared some brilliant insights on a topic that doesnt often get the airtime I feel it warrants.

Hope you enjoy!

In this episode of the Employer Brand Podcast, I sat down with Ventsislava Nikolova (Ventsi) to unpack what employer branding really means — beyond ping pong tables, fruit bowls, and career fairs.

We covered:

• Why employer branding needs to stop sounding like… employer branding
• How to connect storytelling to profit (without making CEOs’ souls leave their bodies )
• Why internal mobility is one of the most underused retention levers
• The KPI she looks at first (and it’s not traffic, clicks or impressions)
• Why employees — not companies — should be the hero of the story

Hope you enjoy!

• (00:00:02) - Ventislava on the Employer Branding Summit
• (00:00:43) - Introducing Vanzis Leva
• (00:02:25) - Employment branding: Growing up
• (00:07:42) - How to Build a Employer Brand: Bridging the Gap
• (00:09:12) - The lack of visibility for early-career professionals
• (00:11:30) - What's the Background of the Employer Branding Summit
• (00:16:31) - Startling a new summit
• (00:18:29) - Is community building a big part of your organization?
• (00:19:52) - Employer Branding Summit
• (00:23:39) - Employment Branding and its Relationship with Profit
• (00:25:54) - Internal Mobility and Employee Brand
• (00:28:16) - Employer Branding: The North Star Metric
• (00:32:01) - How to Build a New Employer Brand
• (00:34:01) - Venti on Catching Up With Larry