The eBay Phenomenon Audiobook By David Bunnell, Richard Luecke cover art

The eBay Phenomenon

Business Secrets Behind the World's Hottest Internet Company

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eBay is the world's largest personal online trading company. Savvy managers and entrepreneurs around the world recognize the impact the company has made on the business world.

eBay invented a new industry, creating an exciting, original paradigm for digital commerce. This book taps into the dynamics and strategies that have made eBay one of the most profitable e-commerce companies in business today and reveals how eBay customers have prospered and profited from the site.

©2000 Upside Magazine (P)2001 Penton Overseas Inc. Marketing & Sales Commerce Business Marketing

Critic reviews

"This is a solid, clear rendition of how eBay operates." (AudioFile)
All stars
Most relevant
I enjoyed the book, which covers the flashy issues of eBay. However it lacks in any detail information on how the business was started or run: how they partnered with paypal, dealing with internation laws, loans, initial business plan and structure, transition to going public, etc. I suppose that information is a little more boring and hard to find...

more business please

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Very enjoyable and interesting.I would highly recommend to all ebay buyers and sellers.
10 out of 10

The ebay phenomenon

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