The Science Behind the Slogan
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 30 days of Standard free
Buy for $5.80
-
Narrated by:
-
Mark Schectman
-
By:
-
Dan Lewis
Morton Salt was founded in 1848, originally selling salt, but it morphed into a salt manufacturer in 1910. Its logo and slogan, developed shortly thereafter, are a little strange for a salt company, though. The slogan, "when it rains, it pours," seems like a bad thing – rain isn't the most pleasant of weather and a downpour is even worse. The logo doesn't help: it depicts a girl in yellow, holding an umbrella that is shielding her from the rain – but she's spilling the salt she is carrying under her left arm. Why would a company want to be affiliated with a wet mess? Well, it didn't. Morton Salt wanted to be known for a scientific breakthrough that we now take for granted: a salt shaker that works when it's rainy out.
©2016 Dan Lewis (P)2016 Audible, Inc.